About Us
Mithai, but not as you know it.
India has never had a shortage of incredible desserts.
From gulab jamun and jalebi to rasgulla, rabri and malpua, these flavours are deeply connected to our memories, celebrations and everyday cravings.
But we started wondering:
What happens when you take those familiar flavours and stop following the usual rules?
That's where Mithai Pop comes in.
We create modern Indian fusion desserts by mixing, layering and reinventing flavours you already know—into combinations you probably haven't tried before.
Think Gulab Jamun × Ice Cream.
Jalebi × Rabri.
Rasgulla × Mishti Doi.
Familiar enough to feel nostalgic.
Unexpected enough to make you curious.
Why We Started Mithai Pop
Traditional mithai has always been part of Indian culture, but the way we experience it hasn't changed much.
It's often reserved for festivals, weddings, gifting, celebrations and special occasions.
We believe Indian desserts can be much more than that.
They can be something you discover on a random afternoon, share with friends, order online, gift to someone, talk about, and come back to because you simply can't stop thinking about it.
Mithai Pop is our attempt to make Indian desserts feel exciting, accessible and relevant to a new generation.
We're Here to Experiment
There isn't a rulebook for what an Indian dessert has to be.
So we're experimenting.
Combining old favourites with new textures, formats and flavours.
Taking inspiration from different Indian cities, regions, ingredients and food memories.
Some ideas will be unexpected.
Some will be nostalgic.
Some might sound strange until you take the first bite.
And that's the fun of it.
Because the best discoveries usually start with, “Wait... what is that?”
More Than Just Dessert
For us, the experience doesn't end when the dessert is finished.
We believe packaging should be part of the product too.
That's why our Pops are designed to be worth keeping—not instantly throwing away.
A can can become:
A planter.
A storage container.
A desk organiser.
A piece of décor.
Or simply something you don't want to throw away.
Every Pop can have its own identity, artwork and story, inspired by the place or flavour behind it.
So when you collect Mithai Pop, you're not just collecting dessert.
You're collecting little pieces of India.
Our Belief
We believe Indian food has an enormous flavour universe waiting to be explored.
And Indian desserts don't need to choose between being traditional or modern.
They can be both.
They can carry the nostalgia of something you grew up eating while feeling completely new at the same time.
That's the space Mithai Pop wants to own.
Indian nostalgia. Unexpected fusion. Modern convenience.
And we're only getting started.
The Mithai Pop Promise
Keep it familiar.
Make it unexpected.
Make it delicious.
Make people curious.
Because we're not here to make another mithai brand.
We're here to make you see Indian desserts differently.